An Image Library, and Why You Need One Have you heard of the concept of an “image library” for your brand? Let’s chat real quick about what that is! It’s a whole collection of photos – headshots, behind the scenes, stock/details – all coordinating your brand colors, at the ready whenever you need it. Consistent […]

What’s the difference between a headshot and a brand photo session? I get this question a lot, so let me tell you my quick answer: A headshot is absolutely part of a brand session, but it’s only a small part of a deeper story-telling session about your brand. You (or your team) are probably the […]

Q3 + Q4 READING LIST I absolutely love reading, as in I devour books as fast as I can get my hands on them. I read mostly personal growth books, so I wanted to share my reading list in case any of you are looking for recommendations, too! I made it all the way through my […]

For this post, I got to bring in a wonderful image consultant, LeAnn of Conway Image Consulting, to give us some expert advice! She has some great tips while planning your outfits for photos, so I’ll dive right in and let her share her expertise on choosing outfits for your brand photos: Q: I usually […]

“Laurelyn was so amazing to work with. She did the work upfront and guided us in all the right directions to have an incredible shoot that was super strategic and efficient. Her photos are taking our branding to the next level and are giving us so much great content to use in a variety of […]

In August, I got to have a session with Sara and Kristin of The Edit Effect at a gorgeous new luxury, high-rise apartment in downtown Milwaukee. These two organize and strategize for a living, so this photo session was no exception! They were so welcoming and friendly from the moment we connected over email, and […]

Andréa is a mindset coach based near Milwaukee, and she’s also part of an important movement of overall wellness, starting with mindset. She supports and encourages women as they do really deep mindset work in the areas of career, life, and wellness. Basically, she’s the queen of empowering other women to be, do, and have […]

Gina is an extremely talented and a bright light to everyone who gets to be around her! She’s an intuitive mentor and Feng Shui Practitioner, and has such a positive energy to her that it’s infectious. Luckily, I got to meet her in her home office, in her own beautiful and energizing space, to have […]

Early June in Palm Springs is a balmy 100 degrees — quite the shock from a Midwest spring. It was a much-needed break in the middle of a busy summer season of work! I love to plan time (far in advance) to refuel around large projects and seasons that I know are going to be […]

When Do I Need Brand Photography? When do I need brand photography? How do I know if it’s the right time for a session? I’ve heard both of these questions a lot lately, so I wanted to explain a few key indicators that you’re in need of a brand photography session. 1. Rebrand or Redesign […]