A mood board (or vision board) can capture the visual vibe of your session, and it can be a really useful tool! That’s why my clients and I don’t shy away from using a platform like Pinterest to find and collect inspiration. Creating a mood board for your brand session can help bring your dreams to life.
We certainly don’t copy exact pins/images or other artists’ work, but we can use pins as reference. We gather pins that reflect your brand’s vibe and values, and curate a look and feel.
Pinterest is a very powerful tool, and is actually an image-based search engine!
So how can we build a useful mood board or vision board for your brand session? When we work together, I typically recommend we follow this process:
Many times, people skip Step 2 and throw everything onto their board. While there’s no wrong way to build your mood board, that can be overwhelming and send mixed messages! You want to make sure the board is refined and curated, so that the images that stay are important. Each image should have a clear purpose and drive the vision of the brand session.
Hope this helps next time you need to create a mood board! If you’re looking for guidance and want to build a board for your next session or shoot, contact me today.