Q1 + Q2 Reading List I absolutely love reading, and mostly personal growth books, so I wanted to share my reading list in case any of you are looking for recommendations, too! I made it all the way through my Q1 list, and I’ve also shared my Q2 list below since we’re already in the […]

Let’s talk about weighing opportunity cost for women entrepreneurs. What are you giving up by choosing one thing over another in your brand or small business? Particularly as women, society tells us to juggle it all and wear all the hats, and to glorify the hustle. I’ll be honest it’s exhausting just to hear the […]

  When is the last time you had a branding photography session? Maybe a long time ago, or maybe never, so let’s get you ready! This post contains all the important things to consider when you’re deciding what outfits to wear for your brand photo shoot. 1. Classics First and foremost, I HIGHLY recommend choosing […]

When you’re prepping for your brand photography session, it can be overwhelming to think about all your props, outfits, and details beforehand! I wanted to create a great go-to list to make it easier. I prep during a phone meeting with my clients, and we go over their Planning Document and inspiration board (this is […]

Wisconsin Personal Brand Photographer Brittany is not only an outstanding human, but she successfully launched her own curated gift box service called My Bees Box. If that isn’t enough, she even built an app where customers can order online! She was kind enough to invite me into her gorgeous mid-century modern home several times this […]

One topic I hear discussed almost daily in creative and entrepreneur circles is a big one — getting MORE clients! What some brands + creatives might not realize is that before you simply create ads, pin to your hear’s content, and throw every type of content out there trying to get clients/sales, you need to […]

Brand Session for Elevate Events, Wedding + Event Planners Kirstie and Mallory are wedding and event planners based in Madison, WI and traveling all over the country wherever their clients take them! From Wisconsin to South Carolina, they’re a sister duo (yes, sisters!) creating stunning event designs that celebrate the big + small moments in […]

If you’re as into personal growth as I am, you might guess that I turn to podcasts to hear what’s going on in the creative industry. Not only do I love keeping up with what’s current in design, marketing, and social media, but story-driven marketing is especially interesting and timely. I don’t listen every single […]

  A logo. A color palette. That’s what most people think of when they think of a brand, but as a creative, I bet you understand that it’s so much more than that. Seth Godin defines a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision […]

The first two fixes were shared only within my email family, so you should sign up if you missed those! Let’s get to the good stuff: Step #3 of the 5-Minute Fixes Your Brand Needs NOW #3. Be sure that your Bio section talks about your CLIENT and their needs. This is a step that’s […]