What is a Brand Evaluation?


Apr 12, 2018

posted on:

My Brand Photographer, a brand photographer for creatives and bloggers, florists, and wedding pros, what is a brand evaluation pinable


A logo. A color palette. That’s what most people think of when they think of a brand, but as a creative, I bet you understand that it’s so much more than that. Seth Godin defines a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one’s product or service over another.” In other words, a brand is how people feel + experience your company as a whole — the feeling it evokes in them as a customer.

In my business, a brand evaluation takes into account nearly every single touchpoint your clients/customers have with you, from finding you for the first time, to their purchase, and beyond.

If you’re suspecting one facet of your business is lacking (social media, marketing, communication, blogging, networking, and so on!), a brand evaluation is a necessary next step. If you’re craving growth or refinement in an area of your business, a brand evaluation can better help you understand where you are + unlock what’s ahead!

Simply put, we examine every interaction your Client has with your brand under a virtual microscope.

We take a deep dive into your visual components (as well as the stats, if you’d like). And the BEST part? Not only do you receive a full analysis that’s yours to keep, but ACTIONABLE steps to refining pain points + areas that your clients notice!

Book Your Brand Evaluation HERE!

You could be bringing in more dream clients + profit, and a brand evaluation will help you highlight specific area + create a step-by-step strategy to follow. No guesswork. No time wasted on things that don’t work. Click the link above to contact me and set up a quick and easy evaluation!


Ready to elevate your brand + get more clients? Contact me!


Leave a Reply

Your email address will not be published. Required fields are marked *