Client Review for Brand Photographer: The Edit Effect “Laurelyn was so amazing to work with. She did the work upfront and guided us in all the right directions to have an incredible shoot that was super strategic and efficient. Her photos are taking our branding to the next level and are giving us so much […]

In August, I got to have a session with Sara and Kristin of The Edit Effect at a gorgeous new luxury, high-rise apartment in downtown Milwaukee. These two organize and strategize for a living, so this photo session was no exception! They were so welcoming and friendly from the moment we connected over email, and […]

Andréa is a mindset coach based near Milwaukee, and she’s also part of an important movement of overall wellness, starting with mindset. She supports and encourages women as they do really deep mindset work in the areas of career, life, and wellness. Basically, she’s the queen of empowering other women to be, do, and have […]

Wisconsin Personal Brand Photographer Diana Kerr is a professional life coach based in Milwaukee, and we get to work together several times per year for her brand photography. This particular session included her whole adorable family, including her husband, Kyle, and son, Harry. Diana works with women who need accountability and support, and who feel […]

One topic I hear discussed almost daily in creative and entrepreneur circles is a big one — getting MORE clients! What some brands + creatives might not realize is that before you simply create ads, pin to your hear’s content, and throw every type of content out there trying to get clients/sales, you need to […]

Brand Session for Elevate Events, Wedding + Event Planners Kirstie and Mallory are wedding and event planners based in Madison, WI and traveling all over the country wherever their clients take them! From Wisconsin to South Carolina, they’re a sister duo (yes, sisters!) creating stunning event designs that celebrate the big + small moments in […]

  A logo. A color palette. That’s what most people think of when they think of a brand, but as a creative, I bet you understand that it’s so much more than that. Seth Godin defines a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision […]