Brand Session // The Edit Effect

brand, case study

Sep 3, 2019

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In August, I got to have a session with Sara and Kristin of The Edit Effect at a gorgeous new luxury, high-rise apartment in downtown Milwaukee. These two organize and strategize for a living, so this photo session was no exception! They were so welcoming and friendly from the moment we connected over email, and I knew our time together was going to be fun but also extremely productive.

Settling into a New Brand

Kristin and Sara recently launched their new brand and website, and they felt they needed some new images to match the fresh brand. Many times when moving into a new online ‘home’ it’s easier to notice when your images are out of date. But thankfully, these ladies and I got to freshen their up just in time, and give them lots of social media content! Cheers to an amazing refresh, Sara and Kristin!

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