Brand Session // Andréa Michel Consulting

brand, case study

Aug 20, 2019

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Andréa is a mindset coach based near Milwaukee, and she’s also part of an important movement of overall wellness, starting with mindset. She supports and encourages women as they do really deep mindset work in the areas of career, life, and wellness.

Basically, she’s the queen of empowering other women to be, do, and have everything that they desire! Working with her for her photography was an amazing experience in and of itself, and she shares such positive energy with those around her.

Transitioning to full-time

She recently retired from a successful career as a corporate controller, and has leaned into her natural gifts of coaching full-time. It was the PERFECT time for a session with her — part celebration of this new chapter, and part future-leaning as she plans to do more public speaking and expand her impact in other ways.

Every day looks a little different for her, but she always is intentional about her morning routine (including meditation), which is HUGE! We wanted to incorporate this area of her life into her brand photos as well, making the images very personal and specific to her.

Not only does she now have images of HER, but also custom, branded STOCK type of images of the items, books, etc. that are part of her overall brand and values. When considering marketing images, I always encourage my clients to think about what ‘filler’ or stock type images they often search for an have to purchase. Can we create some of these, to build up your image library and save you time and dollars? Usually, the answer is a resounding YES! And then they’re personal only to you — you’re the only one using that image, it’s not an image that’s available online to anyone else, it’s all yours.

What is Andréa’s brand superpower? Well, first of all she is the visual representation of a powerful, confident woman. Her brand exudes confidence, and wow does she have the training, education, and time invested to back it up. She’s started her own podcast, in addition to coaching, and is speaking about really relevant topics to women today. But let’s get to what you came here for, here are the first of her brand photos (she’s a retainer client, so I get to work with her a few times per year)!

My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography My Brand Photographer, a brand photographer for creatives, coaches, fempreneurs, and entrepreneurs in Milwaukee, Wisconsin. #creativepreneur #womeninbusiness #brandphotographer #brandphotography

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