An Image Library, and Why You Need One Have you heard of the concept of an “image library” for your brand? Let’s chat real quick about what that is! It’s a whole collection of photos – headshots, behind the scenes, stock/details – all coordinating your brand colors, at the ready whenever you need it. Consistent […]

Brand Session for Alexis of Yield and Co, Baker Alexis is a talented baker, cake decorator, and party goods provider in Milwaukee, WI! She creates beautiful baked goods that go far beyond cakes and cookies, and I’ve gotten to sample her creations on several occasions — they taste as good as they look. She’s in […]

If you’re as into personal growth as I am, you might guess that I turn to podcasts to hear what’s going on in the creative industry. Not only do I love keeping up with what’s current in design, marketing, and social media, but story-driven marketing is especially interesting and timely. I don’t listen every single […]

  A logo. A color palette. That’s what most people think of when they think of a brand, but as a creative, I bet you understand that it’s so much more than that. Seth Godin defines a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision […]

Here’s a quick visual tour of my new Third Ward Milwaukee studio space! The cream brick, clean walls and light tones mixed with organic touches and mid-century decor fit my tastes perfectly. It has a Scandinavian vibe overall, plenty of plants to add some life, and warm touches that really make it feel like a […]