If you’re as into personal growth as I am, you might guess that I turn to podcasts to hear what’s going on in the creative industry. Not only do I love keeping up with what’s current in design, marketing, and social media, but story-driven marketing is especially interesting and timely. I don’t listen every single […]

  A logo. A color palette. That’s what most people think of when they think of a brand, but as a creative, I bet you understand that it’s so much more than that. Seth Godin defines a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision […]

The first two fixes were shared only within my email family, so you should sign up if you missed those! Let’s get to the good stuff: Step #3 of the 5-Minute Fixes Your Brand Needs NOW #3. Be sure that your Bio section talks about your CLIENT and their needs. This is a step that’s […]

Do you struggle to come up with photo content for your social media? Even if you’re ultra-organized, I bet you do! You’re not alone. You’re hustling to work in your business, provide your services, be creative, and so on… so of course you don’t have endless amounts of time to create social content! I don’t […]

Behind the scenes – look at some of the biggest influencers, what do they have in common? They let you in behind the scenes, share their process, invite you in, and they spark engagement (comments, likes, etc.) by asking questions and also sharing their answers with you! You get to know them in the process, […]

You’ve heard it before, the conversation about sharing vs. oversharing on social media. Even if you’re a very private person, there are a few ways to share bits of yourself on social media while still feeling comfortable with the level of sharing. Personal brands and influencers of all types are killing this strategy. While I […]

Customer service is the new marketing. No matter if you agree with me or not, the truth is that virtually EVERY creative is in customer service, even if your title doesn’t reflect it. You might be the owner, COO, CEO, an assistant, or anywhere inbetween, but no matter your position, you’re serving your customers. You’re […]