A Rebrand and a New Website Sarah is going through a rebrand right now, launching her new website very soon. It was the perfect time to get some detail photos of her services, including her unique offering of Soul Collage! She invited me into her home near St. Louis, MO, for both a session for […]

How to Prep for Your Brand Photo Session Of course there’s the outfits, the hair and makeup, and the look you’re going for. I talk about those topics in my other posts here, here, and here. But beyond prepping your outfits and hair/makeup, I also highly recommend creating 4 things before a session: Session agenda/timeline: […]

Chelsea (aka the Modern Life Realtor) teamed up with me to create some new brand photos for a big change in her business. She already had a successful online education group called Pop the Cork Social, but she made a big leap to change to name to a name that more clearly describes what it’s […]

An Image Library, and Why You Need One Have you heard of the concept of an “image library” for your brand? Let’s chat real quick about what that is! It’s a whole collection of photos – headshots, behind the scenes, stock/details – all coordinating your brand colors, at the ready whenever you need it. Consistent […]

What’s the difference between a headshot and a brand photo session? I get this question a lot, so let me tell you my quick answer: A headshot is absolutely part of a brand session, but it’s only a small part of a deeper story-telling session about your brand. You (or your team) are probably the […]

Q3 + Q4 READING LIST I absolutely love reading, as in I devour books as fast as I can get my hands on them. I read mostly personal growth books, so I wanted to share my reading list in case any of you are looking for recommendations, too! I made it all the way through my […]

For this post, I got to bring in a wonderful image consultant, LeAnn of Conway Image Consulting, to give us some expert advice! She has some great tips while planning your outfits for photos, so I’ll dive right in and let her share her expertise on choosing outfits for your brand photos: Q: I usually […]

“Laurelyn was so amazing to work with. She did the work upfront and guided us in all the right directions to have an incredible shoot that was super strategic and efficient. Her photos are taking our branding to the next level and are giving us so much great content to use in a variety of […]

In August, I got to have a session with Sara and Kristin of The Edit Effect at a gorgeous new luxury, high-rise apartment in downtown Milwaukee. These two organize and strategize for a living, so this photo session was no exception! They were so welcoming and friendly from the moment we connected over email, and […]

Andréa is a mindset coach based near Milwaukee, and she’s also part of an important movement of overall wellness, starting with mindset. She supports and encourages women as they do really deep mindset work in the areas of career, life, and wellness. Basically, she’s the queen of empowering other women to be, do, and have […]