How to Prep for Your Brand Photo Session
Of course there’s the outfits, the hair and makeup, and the look you’re going for. I talk about those topics in my other posts
But beyond prepping your outfits and hair/makeup, I also highly recommend creating 4 things before a session:
- Session agenda/timeline: Set expectations about what time to begin, what you’ll do first, second, etc. That way you can make a custom timeline so that you keep track of the amount of time you spend on each setup, and make sure you capture what’s most important to you!
- Prop list: This helps eliminate the chance of forgetting props that are important (i.e. your laptop or similar). You can pack in advance, and get all the right pieces together to help tell your brand’s story.
- Moodboard or visual inspiration: Make sure to gather inspiration! Whether this is created on Pinterest or a folder on your computer of images, do whatever works for you and pull things that make you stop and look. What do you like the feel/vibe of? What tells a strong story or message? All those types of images can be good guides for your session.
- Brand messaging key points/topics: What is your brand’s mission? What do you stand for, and what are you passionate about? You can also think in greater detail, and plan for any upcoming marketing campaigns, courses, launches, or speaking engagements you have coming up. This is also a PERFECT time to dream big — what are you wanting to do but don’t have imagery for yet? Do you want to begin doing speaking engagements for example, but haven’t done any yet — this is an ideal time to build your portfolio and image library!
This will make sure you create the visual messages that you want, AND stay on time during your session! Each setup and message or story may take longer than you anticipate, so make sure to chat with your photographer about expectations and content. Everything from props to coordinating your outfits with each location, each aspect of planning takes time and coordination. So communication and planning is key for a successful shoot!
Lastly, consider this phrase: “Dress for the job you want, not the job you have.” The same could be said for your imagery — why not get imagery that propels you towards your future, instead of only photos of your brand as it is now? You have so much potential, and by planning ahead, you can have an amazing and fun time getting brand photos taken. I can’t wait to see what you create!