Brand Session: Chelsea Petersen, Marketing Coach

brand

May 26, 2022

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Brand Photo Session for a Marketing Coach

Chelsea has a very personal lifestyle brand, and she combines it with her Membership that she runs as a Marketing Coach for Real Estate Agents. She has a background in real estate, she used to be a realtor herself. So this brand photo session for her as a marketing coach helps her build her personal brand.

Her membership, Modern Agent Social Club, is a growing and thriving group. She runs this group with the help of her team and her husband, so her husband hopped in for some photos. We got to really have some fun with wine, her signature drink, and other fun aspects of the space we rented.

Props and Location for a Real Estate Marketing Coach

Chelsea and I photographed her at the Kimpton Gray in Chicago, and it was the perfect spot! She wanted to more hotel-centric vibe and luxury space.

With the location feeling very upscale and inspiring, it made the session so enjoyable and high-level. She was in a gorgeous space and had access to wardrobe and outfits for a few changes during our brand photos.

We knew we wanted to include props that felt very natural in the photos, things that would normally be around Chelsea in her everyday life, and tools and things she uses every day. She’s known for her love of wine, so the space had a great bar we used. In addition, we got photos of her working on her computer and reading, to name a few. I love that she included inspirational props in addition to her tools, such as her candles, notebooks, and magazines. All of these worked amazingly for her upscale brand and luxury feel and vibe.

Thank you, Chelsea, for working with me to capture all the facets of your personal brand!

woman working at laptop with coffee and sticky notes woman sitting in hotel lobby with glass of wine in front of fireplace woman working at laptop with coffee itinerary sunglasses and wine on a marble table CEO marketing coach working on her phone with glass of wine Kimpton Gray Boleo rooftop bar restaurant woman sitting in hotel lobby with glass of wine woman working at laptop with coffee in upscale hotel lobby woman CEO working at laptop with her husband santal candle and sticky notes woman CEO in upscale hotel bar with glass of wine in hand woman CEO working at laptop with coffee, wine, and sticky notes marketing coach working at laptop with coffee marketing coach sitting in hotel lobby with glass of wine on stairs marketing coach CEO in upscale hotel rooftop bar restaurant flatlay of business notebooks, candle and matches, and fashion magazine like Vogue marketing coach CEO in upscale hotel bar with glass of wine in hand woman CEO in upscale hotel bar with glass of wine in hand woman working at laptop with coffee woman working at laptop with coffee and sticky notes white book with gold watch and bracelet woman CEO holding a coupe glass of champagne vision board for woman CEO business owner entrepreneur woman in upscale bathtub pouring a glass of wine gucci clogs stylish shoes on persian rug woman in upscale hotel room working on her phone and holding tea woman in upscale hotel room throwing confetti and working on laptop

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