Chelsea has a very personal lifestyle brand, and she combines it with her Membership that she runs as a Marketing Coach for Real Estate Agents. She has a background in real estate, she used to be a realtor herself. So this brand photo session for her as a marketing coach helps her build her personal brand.
Her membership, Modern Agent Social Club, is a growing and thriving group. She runs this group with the help of her team and her husband, so her husband hopped in for some photos. We got to really have some fun with wine, her signature drink, and other fun aspects of the space we rented.
Chelsea and I photographed her at the Kimpton Gray in Chicago, and it was the perfect spot! She wanted to more hotel-centric vibe and luxury space.
With the location feeling very upscale and inspiring, it made the session so enjoyable and high-level. She was in a gorgeous space and had access to wardrobe and outfits for a few changes during our brand photos.
We knew we wanted to include props that felt very natural in the photos, things that would normally be around Chelsea in her everyday life, and tools and things she uses every day. She’s known for her love of wine, so the space had a great bar we used. In addition, we got photos of her working on her computer and reading, to name a few. I love that she included inspirational props in addition to her tools, such as her candles, notebooks, and magazines. All of these worked amazingly for her upscale brand and luxury feel and vibe.
Thank you, Chelsea, for working with me to capture all the facets of your personal brand!