Headshots vs. Brand Session

brand, social media

May 12, 2022

posted on:

woman videographer holding camera

Headshots versus Brand Session

“What’s the difference between headshots and a brand session?” Aka, headshots versus brand session, which is better or which do I need for my brand?

Great question! Let me tell you what MY answer is, and what I offer in my brand photo sessions. Headshots will be part of any brand session, but they’re only a SMALL part of what we do!

Yes, you need that headshot to share in your feed, or on your ‘about me’ page — I totally get it. A headshot is absolutely part of a brand session, but it’s only a small part of a deeper story-telling session about your brand.

Brand photography, simply put, is more about connection.

Brand photography goes much deeper and is a visual explanation of:

  1. Your brand’s process
  2. Your services or products
  3. The real person/people behind the brand!

You (or your team) are probably the face of your brand, but what are all the things you wish you could tell your clients about you and working with you? Or even better what do you wish you could SHOW your clients about you and working with you?

That’s the magic of a brand photo session! You actually get to visually show your dream clients what it’s like to work with you. It’s also possible to show who you are as a person behind the brand. You get to demystify your process a little bit for them, show them how much fun it is (or fill in the blank with whatever descriptor fits for you), and how you make their life better.

Brand photos show them what it’s like to work with you, and they get a feel for the experience of your brand. The more people can see you and know you, the more comfortable they feel (and the more they TRUST you). It demystifies to your audience who you are, what you do, and how you do it, which creates connection.

So, what does your story and your brand’s process look like? How can you express what you do through photos?

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