Do you remember the last time you stayed at a hotel or Airbnb? (Yes, I know, it probably feels like years ago even if it wasn’t.) Can you recall how you felt right when you walked in? Let’s assume it was a place you enjoyed, how did you feel? Did you feel cared for, comfortable, like a home away from home? All those little touches, did they make you feel surprise and delight? In the same way, your brand needs to leave an instant impression, and a brand impression is really important to get right.
That’s exactly the experience you want to be giving your customers! It’s easy to get stuck in the day-to-day in your business and forget to actively think about how to serve your customers really really well. Give them a memorable, beautiful and easy experience. What does that look like for your business? It depends, but I’ve compiled some checkins below to assess how you’re doing. It’s quick to assess how you’re doing, and make some slight adjustments. I recommend an annual checkin, at minimum!
Here are 3 areas to assess and see how you’re doing, so you can amp up the surprise and delight:
Be the fresh flowers on the nightstand. The mint on the pillow. Be the experience they never knew they wanted, but when they get it, they absolutely appreciate it (and can’t get enough of your brand)! If you’re not sure where to start, let’s talk.