Brand Session: Laura Zeidan Real Estate

brand, case study

Jan 20, 2020

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San Francisco Bay Area, California Brand Photographer

Laura is simply a next-level client. She found me through another real estate friend of mine here in Wisconsin, and she made the choice to fly me out for a brand session in the Bay Area (near San Francisco) in California. YOU GUYS, she knew how much she wants to actually relate to her clients and audience FIRST, and have them keep her in mind for buying/selling a home SECOND. She wants her customers to know her, like her, and trust her before she ever tries to sell them a single thing. Laura is the definition of a smart and personable real estate agent who actually cares deeply about her clients and what she does!

Deep Roots and a Personal Brand

But guess what she also loves? Her community. The coffee shops in her neighborhood. The places, people, and events going on where she lives. Because that’s the thing, she lives (and grew up) right in the neighborhood she works. She knows that locale as deeply as possible! Who better to work with neighborhood clients to buy/sell homes? Laura is your lady!

Not only was she so much fun to photograph, shopping at her favorite flower market and in spots around the neighborhood, but we get to do it again. She’s a Retainer client, so we get to take even more photos (more outfits, more locations) again this year. I.e. she didn’t have to come up with ALL the ideas and content once a year, she gets to spread it out over the course of a year!

Laura, it’s such a pleasure working with you and helping highlight the personal, thoughtful, fun side of your brand, and I can’t wait to see where 2020 takes you. I can’t wait to do it again soon with you!

 

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