Amber is the owner of Profit for Keeps, and is based in New Mexico, so she flew me out for her brand photo session. It was an honor doing branding photos for a profitability coach like Amber. She leads both men and women alike, and she’s a force in her industry. The finance and financial coaching industry is largely dominated by men, so she shines bright. She’s got a really unique perspective and skillset, which is such a breath of fresh air!
She offers virtual coaching as well as an in-person mastermind group. Amber wanted to show her variety of services, and her personal side, too. I love that she included her sound bowl routine and also reading into her session! She’s a well-rounded woman, and it was beautiful to see all sides of her come out in the session.
We got to photograph her in a few spots around her town, including a couple of beautiful outdoor locations. The experience of doing her branding photos was unforgettable, and the bonus being we got to see her town. Amber brought so much knowledge about the area, and we incorporated her vision of feeling very “Southwest.” We used public spaces like the SawMill Market, and also Petroglyphs National Monument surrounding area. She lives near the Monument, so we didn’t truly have to go into the National land to get the vibe. We got some gorgeous photos!
Amber chose several different outfits based on the locations we used for her branding photos. All of these lent themselves so nicely to the look/feel of her brand – relaxed yet refined. She rented from Rent the Runway to keep things simple and ensure she looked great.
Amber, thank you so much for your trust in our shared vision, and it was so much fun working with you!