Brand Session: Resilient Wealth Planning

brand

Jul 26, 2024

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Carolyn of Resilient Wealth Planning is working with me for a Retainer this year to capture her brand photography. She’s been in this industry for years, but she decided to strike out on her own and expand the clients she works with. Carolyn now has a small team working with her at Resilient Wealth Planning, so we did an initial brand photo session at her Illinois office. Nothing says custom like personalized brand photos, especially for a financial advisor, a career where many blend into the crowd.

So we got together for a brand session recently, with plans to do more in the future for our Retainer. This initial session was perfect to get headshots and a few team photos in their great office space.

Brand Photos for Financial Advisor

It made perfect sense to use her office as our brand photo session location. For Carolyn’s session we knew our wishlist included things like a simple backdrop for her team photos. We also needed lots of blank, open space that felt very light and airy for her brand. Lastly, we wanted an area where they could also get some casual work shots. All of these are realistic for the way her team works and lives, so they were considerations when picking a location.

She and her team redid this entire office, and it turned out perfectly. It also has a relatively neutral color palette, and with some small tweaks we made sure it fit her brand. It ended up being the best spot for her brand photos and team images, too.

For the session, we mostly focused on individual headshots, working shots, flatlays with tech/tablets, and behind the scenes. Their workdays are not always together as a team, so it was fun to get that energy on camera. Thank you Carolyn for having me document and celebrate your talented team!

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