How to Actually Relax During a Photo Session Wonder how you can really settle in and physically (and mentally) relax while getting your photos taken? I’ve got you! Prep and pack beforehand: I bet if you’re like me, you feel frazzled and like you’re forgetting something if you want until the last minute to pack! […]

How to Prep for Your Brand Photo Session Of course there’s the outfits, the hair and makeup, and the look you’re going for. I talk about those topics in my other posts here, here, and here. But beyond prepping your outfits and hair/makeup, I also highly recommend creating 4 things before a session: Session agenda/timeline: […]

An Image Library, and Why You Need One Have you heard of the concept of an “image library” for your brand? Let’s chat real quick about what that is! It’s a whole collection of photos – headshots, behind the scenes, stock/details – all coordinating your brand colors, at the ready whenever you need it. Consistent […]

What’s the difference between a headshot and a brand photo session? I get this question a lot, so let me tell you my quick answer: A headshot is absolutely part of a brand session, but it’s only a small part of a deeper story-telling session about your brand. You (or your team) are probably the […]

For this post, I got to bring in a wonderful image consultant, LeAnn of Conway Image Consulting, to give us some expert advice! She has some great tips while planning your outfits for photos, so I’ll dive right in and let her share her expertise on choosing outfits for your brand photos: Q: I usually […]

Early June in Palm Springs is a balmy 100 degrees — quite the shock from a Midwest spring. It was a much-needed break in the middle of a busy summer season of work! I love to plan time (far in advance) to refuel around large projects and seasons that I know are going to be […]

When Do I Need Brand Photography? When do I need brand photography? How do I know if it’s the right time for a session? I’ve heard both of these questions a lot lately, so I wanted to explain a few key indicators that you’re in need of a brand photography session. 1. Rebrand or Redesign […]

Engagement on social media is boosted immediately when you post good photos that connect with your audience. But is that engagement bringing in the business or clients that you’re dreaming of? Even more important than gaining engagement is setting yourself up as an EXPERT in your area of focus. Professional imagery is one way to […]

Create an Excellent Client Experience for Brand Photography How do you plan for a shoot/session? What type of work goes in before (and after) to get AMAZING photos? This question comes up a lot in my initial meetings with ladies in business, it’s a great question. For me, it’s about creating an outstanding client experience […]

Let’s talk about weighing opportunity cost for women entrepreneurs. What are you giving up by choosing one thing over another in your brand or small business? Particularly as women, society tells us to juggle it all and wear all the hats, and to glorify the hustle. I’ll be honest it’s exhausting just to hear the […]