Working with multiple different industries, including food and beverage production and manufacturing, hospitality, and food products can be a fun challenge for a commercial photographer. All in all, commercial photography for beverage manufacturing and hospitality is invaluable for marketing, but time-consuming to execute well.
This project had me working with a beverage product in the context of a staged setting as opposed to lifestyle, where I got to photograph the product on its own. I coordinated the project, doing the creative direction, food styling, and photography on my own. My most valuable takeaway was that it always takes longer than expected, especially when it comes to food and beverage styling! It was the perfect challenge to get me outside of my comfort zone and get me to interact with the beverage products and flavors themselves.