Working with Laura and her team at McNamara McCarthy School of Irish Dance was incredible. It was the first time they’d ever had a brand session, and previously used stock images and DIY images for marketing and website. Laura contacted me, feeling ready to take their images to the next level! Their new dance studio brand photos are not only custom, but specifically tailored to their marketing plan. As we were doing brand photos for their dance studio, we were able to keep all their goals in mind.
Like many of my clients, MMSID hadn’t done branding photos before, so this was a new experience. We had a Planning Call once they booked to talk about ideas, needs, and goals. Once we had some ideas outlined, we dove into creating more of a shot list and looking at their inspiration. This was essential to making sure we met their short-term marketing goals, and also some longer-term goals. They needed some key types of content for NOW, and got to think about the future a little bit, too.
All of their students are so talented, and it was a joy to direct and shoot this session for them! Their Wauwatosa studio is a great spot with light walls and a mirror wall, so we didn’t have to do much to prep. I brought my lighting like I usually do, and we had made a game plan and shot list prior to session day.